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One of the largest and most respected autoresponder service Aweber has made some huge changes over the past few days, some that I think many people will find very interesting. They have implemented a brand new email analytics system which could really change the way you look at email marketing.

I am getting ready to launch new email marketing campaigns, and some of these features really gave me some awesome ideas. You can see the full list of new features here, but I thought I’d mention a few that really caught my eye.

Sending broadcasts to specific leads

This is really cool; you can monitor which of your leads open your messages, but more importantly which ones click through, and even order your product! Just imagine the power of being able to send out separate messages to those who didn’t check out your offer, and those who did.

Aweber has a good quote: “Email marketing in 2008 is about relevance.” Think of the personal touch you’ll be able to have with your messages. No more blanket messages, your leads will feel as if you are talking directly to them.

Click Tracking with your domain

If you’ve ever been subscribed with Aweber, you’re probably aware of the ridiculous length of their old click tracking links. There were a lot of problems in the past where they were so long, they would cause a line break, which would break the link itself. Now, click tracking through your own domain will probably not only fix that problem, but add even more relevance to the links themselves. yourdomain.com looks a lot better than clicks.aweber.com

Group your leads

It’s common knowledge that anyone who buys something from you or your recommendation is more likely to buy from you again. Now, imagine if you could keep track of which leads are buying, and offer them bigger ticket items as they buy. You could continue to offer non-buyers cheap products, while moving buyers up the sales ladder to more and more expensive products, which will actually appeal to them more!

Email clicks + website tracking

Separately, this is a piece of cake. But now, you can track what your leads do AFTER they click through your message. This will help you learn what sort of website or content your leads respond to best, and use this data to improve future campaigns.

So, I definitely recommend you check out the full list of new features here. Unfortunately, there is one big problem with the new changes, one that is almost overshadowing this impressive update.

There has been a huge price increase to account for these new changes. Now, in all reality, for most marketers this will only change the price by no more than $10-$40, depending on the amount of leads in the account (full price structure here), but if you have a HUGE list, then this can be a big problem.

But at the same time, these kind of features could really pay for themselves. All existing customers can upgrade if they want, or keep the old plan without these new features for the old fairly flat rate of $20/mo.

If you want to hear an official response about this new pricing change, check out this thread at the Warrior Forum, and search for the first response by tkulzer (28th response). He does a great job explaining their stance.

So, if you’re looking into building a list, then I definitely recommend you check out Aweber. I actually “suspended” my account a few months ago (canceled with plans to resubscribe) since I wasn’t using it, but now I’ve got big plans for email marketing and I think I’ll be jumping back in.

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