PPC is a whole different ballgame when it comes to choosing keywords. Compared to traditional SEO, where LSI allows you to rank for many related terms, with PPC you must target specific keywords and that is all you will rank for. So choosing the best keywords that are laser targeted to your campaign is crucial, now more than ever with the quality score algorithm.
That means you want to build tightly knit keyword groups with a relevant destination for many keywords, which gives you better quality score ...
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Building Long Tail PPC Keyword Lists
PPC is a whole different ballgame when it comes to choosing keywords. Compared to traditional SEO, where LSI allows you to rank for many related terms, with PPC you must target specific keywords and that is all you will rank for. So choosing the best keywords that are laser targeted to your campaign is crucial, now more than ever with the quality score algorithm.
That means you want to build tightly knit keyword groups with a relevant destination for many keywords, which gives you better quality score ...
Major Alexa Ranking Update
Any site owners out there may be freaking out a bit to see a giant change in their Alexa rankings. They have just rolled out a new algorithm of sorts, and it's had a huge effect on rankings. You can see the full details of the change at the official Alexa Announcement Page.
It's a pretty shocking change to say the least, my own Alexa graph went from looking awesome, to bizarre and sporadic. In fact, just looking at many of the blogs on the ...
Drupal to Wordpress Migration Complete!
Sorry it's been a bit quiet around the blog this past week, but I've been working my butt off to complete this migration, and it's finally done! Of course, there are still a few tweaks to be made here and there,, but for the most part, everything is up and running!
I do have one major problem so far that I'm really hoping one of you Wordpress bloggers may have come across, because I can't find an answer anywhere:
Whenever someone leaves a comment, whether it be moderated or not, it is ...
May 1st RSS Awareness Day: Spread the Word
Daniel over at DailyBlogTips.com has come up with a great idea to get the word out about RSS. Only about 5-6% of internet users even know what RSS is, which is pretty surprising. It's a really great way to stay up to date with your favorite websites, without having to visit each one.
Personally, I just started using RSS feeds a few months ago with Google Reader, and I'm really glad I did. I get to read a lot more interesting articles from many sites that I probably ...
Drupal to Wordpress Migration In Progress
After being frustrated yet again by blog-style functionality that just isn't available with Drupal, I've decided to take the plunge and switch over to Wordpress. I love Drupal, I've been using it ever since I built my first site over a year ago, but for serious blogging, it just doesn't make the cut. It's a CMS at heart, and I really don't need all that functionality for this blog.
Wordpress is definitely the blog specialist, and has a lot of great features I want to use. Of course after developing ...
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