When I read about split testing, most of the time I see that the best way to conclusively determine whether a page performs better than another is to measure conversions. The only problem though is that to get an accurate number, you need at least 100 conversions on a page. I don't know about you, but since I'm selling products, it would take me forever to get a decent sampling size.
Even if you were marketing CPA offers, that's still a LOT of traffic you would need ...
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Split Testing Metrics - Conversions Aren’t The Only Option
When I read about split testing, most of the time I see that the best way to conclusively determine whether a page performs better than another is to measure conversions. The only problem though is that to get an accurate number, you need at least 100 conversions on a page. I don't know about you, but since I'm selling products, it would take me forever to get a decent sampling size.
Even if you were marketing CPA offers, that's still a LOT of traffic you would need ...
Hexatrack Pro + PPC 2.0 Training
A few weeks ago, in a post about a really cool video and report about getting cheap Adwords clicks, I mentioned a service called Hexatrack. It's a very nice PPC research tool that combines keyword spying and conversion tracking.
I had been experimenting with the free version for quite a while, until recently when they unveiled that they were planning to release many PPC strategy guides and tutorials for Pro version subscribers, most notably one called PPC 2.0, which refers to advertising with many different social networks. Apparently, they ...
Beat the Google Adwords Slap; Get Cheap Clicks
I have a very love-hate relationship with Google Adwords these days; I love the concept, but I hate that I'm no good at it :P
I got an interesting email though today from Frank Kern, who you may have heard of as the Mass Control guy, about a new video he produced about getting "revenge" against Google for the dreaded Google Slap. I'm subscribed to quite a few big name marketers' lists, and usually I ignore most of these messages. However this video came with a free report, so I decided to ...
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