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This is a guest post by Mike White of Saphrym.com. I love to hear personal experiences of other affiliate marketers’ successes, and this is a good story about believing in the product you promote.

Affiliate marketing is a great concept. Selling other people’s products works well for the good sellers and extremely well for the people who created the products to begin with. There’s no doubt about that. But the secret to selling a product, and selling it well, is to know it and love it.

I recently had some ads on my site that I took down. For those of you who don’t know, my name is Mike White, and I write about my weight loss journey on my blog. So I decided that with a weight loss blog could use some weight loss ads. However, the service I was using only had a few weight loss ads to pick from. One was for Ephedra and another was for a product that lets you lose “12 pounds in 2 days.”

I had to take them down. Why? Because I hadn’t used them and just don’t feel right selling them. But also because in quite a few articles on my site, I’m constantly saying that you don’t need “special stuff” to lose weight. And I truly don’t believe you do, so I just can’t sell it because I can’t back it. Now, I could sell you some Slim-Fast, because it’s helped me to lose over 70 pounds, and that I know for sure.

A long time ago, I used to be an affiliate for an Internet marketer that was well known at the time. I bought one of his products and then proceeded to make almost $1000 a month just selling that product. Why? Because I knew it and loved it. I could sell it because my recommendations for it were genuine and trustworthy. They weren’t just hype.

Affiliate programs can make you money. And sure, there are people who have made money from just haphazardly recommending every affiliate product they come across. However, those people are starting to lose their readers and most people are starting to get wise to those methods.

The bottom line is, if you want to sell a product, whether it’s yours or the work of someone else, you have to know and love the product first. Instead of picking 200 different products you’ve never tried, pick 1 or 2 that you love. You’ll make more money because people will trust your opinion.

Oh, one other secret: If your readers/clients trust your opinion, then each and every time you mention a product (because they loved the last one you recommended) they’ll more likely buy the new one. So you’ll end up getting more sales for each separate product and stay in business much longer.

Thanks again to Mike White of Saphrym.com for this guest post.

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