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As an affiliate marketer, your goal is to get as many people as possible to buy someone else’s product, or sign up for someone else’s service. But you have to remember, that 99.9% of people don’t come online to simply buy something simply because you tell them to.

If you find yourself struggling to get people to click through your links, and to even buy into your affiliate offer, then perhaps you aren’t using the correct angle. That’s why it’s a good idea to try and put yourself into your referral’s shoes. Then you can better tailor your pre-selling methods and be of even more help to your referrals.

Read more to learn what kinds of questions to ask yourself about your potential referrals.

What Information Are They Looking For?

How did the visitor land on your page, what were they looking for? Tailor your offers to match or compliment this criteria. Read through your content, and ask yourself what would help them even further. Placing a small paragraph at the end of your content explaining what book or program will help them further is a great way to improve CTR. When people finish reading an article, they need to be directed to the next step.

Tracking tools like Google Analytics can really help you find where your visitors are coming from, and you can optimize your sites based on this data.

What Emotional State Are They In?

Of course the easiest group to target are desperate buyers, since they want the solution to their problems right away. However if you are dealing with a more casual surfer, then you may want to adjust your selling method. They obviously are not looking to buy, so some gentle nudging to check out a fantastic offer that worked great for you may be in order

Introduce to them the benefits of a product or service, and how it can solve their problem, which they may have landed on your site looking for the answers.

What Budget Does Your Reader Have?

Free is a huge buzz word online, nobody wants to pay for things, and I’m sure plenty of people first search for the free solutions first. You can use this to your advantage by promoting CPA affiliate programs, that pay you for free signups (that later become pay). Getting people in the door is the hardest step, and these programs know it. You can easily get $2-5 per lead, and it’s much easier than trying to make a sale.

On the other hand, there’s no reason why you couldn’t try and sell a state of the art course/seminar package or something valued at $997. There is a huge commission waiting for you here, and if people want it bad enough, they will pay.

So these are just a few questions you can ask yourself, and through testing and tweaking, you can optimize your campaigns to drive laser targeted traffic to your affiliate offers and see a very high % of buyers/signups per click.

Leave a comment with questions you ask yourself about your visitors to increase affiliate CTR and sales!

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